Merced is the center of a regional market located between the Fresno and Modesto regions, in California's Central Valley. Merced's market region includes almost all of Merced County, together with Mariposa County and a portion of Madera County.
Highway 99 provides easy access to Merced for shoppers from Chowchilla to Livingston. Residents of Mariposa and Los Banos also depend on Merced for many retail and service needs.
Within a five mile radius are over 83,000 people. Within ten miles, the population is over 130,000 – and the market region is over 250,000.
The market is rated "above average" in the California Retail Survey, and is growing rapidly. This is demonstrated by the addition of over 1 million square feet of retail in the past six years. During this time, new entrants include Costco, Wal-Mart, Target, Orchard Supply, Home Depot, PetSmart, Circuit City, Marie Callender's, Staples, Best Buy, Barnes & Noble, Pier 1, Linens' & Things, and many others. Merced's per capita retail sales annually exceed the neighboring markets in Fresno and Modesto.
Regional Retail Market: 250,000 Per Capita Retail Sales Higher Than Modesto or Fresno